Your site’s loading is slow. Your MLS feed breaks. Mobile users can’t filter properties without bugs. Forms fail quietly. Leads vanish before they’re ever seen.
That’s not a design issue. That’s broken infrastructure pretending to be a real estate website.
We’ve worked with agents and brokerages who’ve had listing syncs fail every night. We’ve rebuilt dashboards where agents couldn’t even edit a listing without it crashing. We’ve cleaned up search filters that showed the same condo twenty different ways.
If your listings take six seconds to load or your contact form delivers nothing, your site isn’t just slow — it’s bleeding business.
At Pearl Lemon Web, we build full web development solutions for real estate professionals, from single-agent sites to full multi-agent brokerages. Our job isn’t to make your site prettier. Our job is to make it work — fast, securely, and at scale.
Services We Offer
Every feature we build answers one question: What’s costing you time, traffic, or sales?
IDX & MLS Integration
We don’t rely on generic plugins. We handle RETS and RESO Web API integrations directly to bring in live, up-to-date listings from your MLS. Whether you’re working with Bright MLS, CoreLogic, or a regional provider, we map, clean, and structure the data for performance.
What we build:
- Daily or real-time MLS sync using RETS or RESO Web API
- Error-tolerant sync logic with fallback queues
- Deduplication, image import, and automatic expiry removal
- Display-ready listings built for mobile and search
No sync issues. No delays. No “why isn’t this property showing up?” headaches.
Property Search and Filter Tools
If your search can’t sort by neighborhood, price, square footage, or listing status instantly, buyers will bounce. We build responsive filtering tools that respond in milliseconds.
What we build:
- AJAX-powered filters that work without page reloads
- Search by area, map, price, bedrooms, school zone, and features
- Custom range sliders and saved search functionality
- Draw-on-map tools with Google Maps integration
Every filter works. Every search returns fast, accurate listings.
Agent and Admin Dashboards
You shouldn’t need a developer just to change a listing photo. We build internal panels that let brokers, agents, and assistants do their jobs without risking site reliability.
What we build:
- Agent-level logins with listing control
- Admin tools for approving, hiding, or prioritizing content
- Upload tools for galleries, virtual tours, and property PDFs
- Inquiry logs tied to individual agent profiles
This isn’t a CMS patch — it’s role-based access and data control your team actually uses.
Lead Capture That Syncs With Your Stack
No more “Did anyone get this lead?” confusion. Our forms validate, push to CRM, and fire webhooks instantly. If you’re advertising, tracking referrals, or nurturing with email, we build forms that don’t miss data.
What we build:
- Forms that send to CRMs like HubSpot, Salesforce, and Zoho
- Event tracking for every view, click, and submission
- UTM parsing and referral source mapping
- Webhooks to send data to Slack, Zapier, or email
You’ll know who’s interested, where they came from, and when to follow up.
Calendar and Viewing Requests
Booking showings shouldn’t require three emails and a phone call. We integrate scheduling tools and build our own interfaces that sync directly to agent availability.
What we build:
- Per-listing date/time selectorsGoogle Calendar, Outlook, or Calendly integration
- Double-booking protection and timezone logic
- Instant confirmation emails for both parties
Less back-and-forth. More appointments confirmed.
Mobile Performance and Speed Fixes
Google penalizes slow mobile sites. Buyers expect sub-3-second loads. We fix what slows your listings down — render-blocking scripts, oversized images, poor lazy loading.
What we build:
- Core Web Vitals audit and cleanup
- Lazy loading of media, deferred JS, critical CSS
- CDN setup for global delivery
- Performance logging and alerts
Your site should function — on a slow 4G connection, from a buyer’s phone, with no excuses.
SEO and Structured Data
Most real estate websites fail to use schema correctly. That means listings don’t get full visibility, and local agents don’t appear where they should. We write clean, search-readable HTML with embedded structured data from day one.
What we build:
- Schema markup for RealEstateAgent, Product, and LocalBusiness
- JSON-LD for FAQs, breadcrumbs, and listing
- Canonical URL structure and duplicate prevention
- Sitemap.xml with full path coverage
Search engines will know what your listings are, where they’re located, and how often to crawl them.
Interactive Maps and Geolocation
Standard map embeds are fine until you need practical interaction. We build tools that let users draw areas, filter by walking distance, or search listings nearby — with instant results.
What we build:
- Google Maps API with draw/search tools
- Geospatial search via PostGIS or MongoDB
- Property clustering on map view
- Search results synced with location filters
It’s not just location data — it’s location function.
Multi-Agent, Multi-Office Architecture
If your brokerage has multiple locations, agents, and regional teams, your site structure needs to grow with them. We create systems where each agent can manage their own listings without interfering with others.
What we build:
- Subdomains or paths per office/region
- Agent bio pages with tied listings and lead routing
- Central admin oversight of all activity
- Role-specific views and access
Everyone stays in their lane. Everything still works together.
Hosting, Infrastructure, and Deployment
We don’t leave your project on shared hosting. We configure staging, production, and dev environments with proper monitoring, auto-scaling, and rollback capability.
What we build:
- Cloud hosting via AWS, Vercel, or DigitalOcean
- GitHub Actions or GitLab CI for deployment
- Performance monitors and alerts
- SSL, firewalls, and bot protection
Your site won’t go down on Sunday night during a listing rush.
Why Choose Us?
We don’t use real estate plugins. We don’t hand off the complex work. And we don’t pass you off to account managers who just “check in.”
We work directly with brokers, marketers, and developers inside your team to scope, build, and launch what actually works. Our commits are versioned. Our work is documented. And our deployments are stable — even under pressure.
We’ve rebuilt platforms that were overwhelmed by plugin clutter. We’ve recovered data from failed feeds and created caching layers that fixed six-second load times. We’ve repaired admin portals no one wanted to use — and made them essential to how teams operate.
This isn’t a theme. This is infrastructure that delivers.
Frequently Asked Questions
We support both. We’ve integrated with major systems like BrightMLS and smaller, region-specific feeds using RETS or custom XML.
Yes. We often collaborate directly with in-house teams. Whether it’s through Git, Slack, or weekly sprints — we fit into your workflow.
Always. We never push directly to production. Staging, QA, and rollback pipelines are standard in every project.
We maintain existing URL paths, use proper 301 redirection where needed, preserve internal linking, and structure HTML for crawlability. Every deployment is tested before it goes live.
Yes. We support direct CRM API connections, form data mapping, webhook handling, and fallback methods.
Yes. We offer post-launch support, including bug fixes, updates, and performance monitoring.
"Stop Losing Leads — Let’s Fix What’s Broken"
If your site is leaking traffic, breaking syncs, or sending leads nowhere — we should look at the build. No slides, no pitch decks, no unnecessary details.
We’ll review your code, infrastructure, forms, filters, and feeds — and tell you what’s broken, what it’s costing you, and what it takes to fix it.
Want the tech to match your reputation? Let’s make it happen — line by line.
