You’ve got stylists booked back-to-back, colour clients relying on reviews, and new walk-ins checking your Instagram daily. But your website?
It takes too long to load. The booking form sends requests to the wrong inbox. Your service list looks fine on desktop but explodes on mobile. Your gallery hasn’t been updated since balayage was trending in 2019. And if a client tries to call from their phone, the number isn’t even clickable.
That’s not branding. That’s a bottleneck.
We build hair salon websites that actually get people in the chair. Whether you’re running a boutique salon, a multi-chair operation, or a mobile service brand, we make your online presence match the polish you put into every client you serve.
We don’t plug your name into a builder. We look at what’s costing you bookings — and rebuild the system to fix it.
Services We Offer
Every service we offer answers one question: what’s costing your salon time, bookings, or repeat business? This isn’t about making your site pretty. It’s about making it convert — across devices, search engines, and booking flows.
Custom Hair Salon Website Development
We build from scratch — not from a stretched theme pretending to support local business logic. Your salon site should support how your business runs, not the other way around.
What we build:
- A homepage that prioritises CTAs: Book Now, Call Us, Location
- Mobile-first structure that works on all screen sizes
- Smart linking to Instagram, Google Reviews, and booking platforms
- Visual layout support for service menus, stylist bios, and price charts
- Conversion-focused banners for special offers or loyalty schemes
The result: A clear, responsive site that gets users to book or call in seconds, not minutes.
Integrated Online Booking & Appointment Systems
Your stylists can’t manage their own calendars and call-ins forever. We build direct booking functionality or integrate with your current platform (Fresha, Square, GlossGenius, etc.), so your site does more than just look nice.
What we build:
- Booking logic tied to stylist availability and service length
- SMS/email reminders synced to appointments
- Google Calendar sync with buffer logic for clean scheduling
- Upsell options during booking: add treatments, stylists, or packages
- Cross-promotion banners: “Add a brow wax with your blowout – 15% off”
The result: A reliable, self-managed appointment system that reduces admin time and no-shows.
SEO and Local Visibility Systems
Hair salons rely on foot traffic, proximity searches, and local reviews. Your site needs to show up when someone types “haircut near me” — and it needs to load faster than the salon next door.
What we build:
- Location schema to appear in map results
- Review schema to push Google star ratings into search listings
- Local keyword targeting in H1s, service names, and image alt tags
- Structured data for Google Business Profile syncing
- Proper sitemap.xml and robot.txt configuration
The result: More walk-ins, higher rankings for local keywords, and better visibility in Google Maps.
Stylist Portfolio Galleries and Lookbooks
Clients want to know who’s touching their hair. We build visual galleries and stylist bios that don’t just show photos — they create trust before a client even books.
What we build:
- Stylist profile pages with bios, specialties, hours, and direct booking links
- Scrollable galleries filtered by colour, cut, bridal, and texture work
- Integration with Instagram Reels, TikTok, and Pinterest boards
- Image compression logic so photos load instantly without losing quality
- Before/after sliders and testimonial pairings
The result: An online portfolio that builds trust, showcases results, and leads directly to bookings.
Mobile UX and Booking Conversion Optimisation
80% of your traffic is coming from mobile. If your nav bar blocks the booking button or the form fails on iPhones, you’re burning revenue every day.
What we build:
- Click-to-call on every mobile header
- Tap-friendly booking CTAs placed mid-scroll
- Mobile-optimised menus and service breakdowns
- Lazy loading to prioritise content above the fold
- Usability tests across devices (iPhone, Android, tablet, etc.)
The result: More bookings from mobile users and a faster, smoother browsing experience.
Online Store & Gift Card Integration
Product sales and gift cards are extra revenue streams most salons underutilised. We integrate ecomm into your site without bloating the load time.
What we build:
- Shopify or WooCommerce-based storefronts
- Digital and physical gift card logic with instant delivery
- Promo banners for seasonal offers (Mother’s Day, Christmas, etc.)
- Auto-sync with inventory and payment gateways (Stripe, Square)
- Optional subscriptions or bundles (e.g., monthly blow-dry passes)
The result: Additional sales channels that work around the clock without increasing your admin load.
Why Salon Owners Choose Us
We’ve worked with stylists who were updating price lists manually on Facebook. Owners who had three no-shows a day because the booking form failed. Teams who couldn’t get client reviews onto their site. Salons where the “Book Now” button was buried under a homepage carousel that nobody used.
We fix broken systems — and we build the ones that support your team instead of distracting it.
We’ve helped salons:
- Cut mobile bounce rates by over 35%
- Reduce average no-shows by 28% after automating reminders
- Improve local keyword rankings within 45 days of launch
- Load full service menus in under 1.8s on mobile
- Increase monthly gift card sales by over £1,200 with promo logic
We don’t just build you a nice homepage. We give you a platform that works the way your business works — and one that keeps working when you’re behind the chair.
FAQs
Yes. We either integrate your existing booking software or build a native booking flow directly into your site. Clients will be able to book in under 60 seconds — with logic tied to time, stylist, and service.
Absolutely. We build dashboards and CMS setups you can use — no code needed. Whether it’s changing a stylist’s bio or adjusting a balayage price, it’s a few clicks, not a dev call.
Yes. We audit your previous build, carry over working assets, and rebuild it on a structure that passes Core Web Vitals. We also implement the local SEO essentials that many template builds completely miss.
Yes. We support variable service pricing by stylist, bio-specific booking links, and individual availability calendars. Your team will have dedicated profiles clients can browse and book directly from.
Both. We provide launch-ready builds with full handover, plus optional retainers for seasonal updates, marketing integrations, or support. You’ll never be stuck with an outdated banner or broken form again.
Let’s Build a Site That Actually Books Clients
You’ve got the team. You’ve got the reputation. But if your website is slow, clunky, or sends clients to voicemail — you’re wasting the effort you’re putting in every day.
We build sites for salons that work without hand-holding, book without back-and-forth, and sell without chasing.
Send us your current link or let us know how clients find you now. We’ll show you what’s broken — and what it takes to fix it.
